Two 300x250px banner concepts were created for digital marketing in order to A/B test. The concepts were “Challenge Accepted” and “Smeal Suits You.” From those two concepts, I created the remaining banner set sizes in animated HTML5 form. Below showcases the “Challenge Accepted” concept in GIF format for ease of viewing. In the HTML5 version, the triangular geometric pattern in the background subtly moves across the frame to bring color and visual interest to the background without distracting from the main content. For the “Smeal Suits You” concept, the community shield graphical element also subtly moves across the frame.

Client
Penn State Smeal School of Business

Tools Used
Photoshop (concepting and size versioning), Google Web Designer (HTML5)

Banner Sizes
Google Ads – 160×600, 300×250, 300×600, 320×100, 336×280, 728×90
FB/Instagram – 1080×1080
LinkedIn – 520×320, 1200×627

Disclaimer
All intellectual property spec design work shown below belongs to the design agency (and/or their clients) I worked with. They are only shown here for presentation purposes as examples of my various skill sets while in their employment.