B2B creative marketing campaign concept that was chosen for its simplicity in showcasing the three different ingredients for this particular product: bacon, cheese, and potatoes. In initial creative concepting, I utilized Midjourney and other generative AI tools for rapid iteration. This ultimately sold the client on the concept and in working with their in-house photography team, we detailed various product shot lists to achieve this concept look and feel. The ad-lob imagery was then applied to a campaign landing page, emails, digital display ads, and a sell sheet.

Client
Lamb Weston

Tools Used
Figma, Midjourney, Adobe Firefly, Shutterstock AI Image Generator, Photoshop

Disclaimer
All intellectual property design work shown below belongs to the design agency (and/or their clients) I worked with. They are only shown here for presentation purposes as examples of my various skill sets while in their employment.