Wanting to experience almost all aspects of a website redesign – I decided to take on redesigning the Gencon website experience as a personal project. Steps taken but not necessarily shown below were: Basic analytics, visual competitive analysis, target audience workshops, information architecture, wire framing, design, prototyping and development.

As a casual tabletop and video gamer myself, the content Gencon could potentially generate highly appeals to me. Since this is a personal project, I didn’t have access to stakeholders who would typically have a say in the overall process. I do have friends and colleagues within the target audience that I gathered to do a human-centered design workshop that I facilitated. The workshop used the Rose/Thorn/Bud method to identify elements within the current site as positive, negative, or having potential. Afterwards, I used Affinity Clustering to sort those workshop responses into various categories.

Doing these workshops as well as the research I did beforehand, well informed how I would go about the design process.

Invision Prototype
Homepage Desktop | Homepage Mobile | Interior Desktop | Interior Mobile

Tools Used
SEMrush, Slickplan, Mural, Sketch, Invision

Disclaimer
All Gencon intellectual property related content shown below belongs to Gencon. Design spec work is only shown here for presentation purposes as examples of my various skill sets.